Author(s): B. H. McGuyer, M. McDonald, G. Z. Iwata, W. Skomorowski, R. Moszynski, and T. Zelevinsky
Magnetic fields can be used to make a normally forbidden molecular transition accessible to optical excitation, using much lower fields than would be needed to achieve the same with the constituent atoms.

[Phys. Rev. Lett. 115, 053001] Published Tue Jul 28, 2015